Kostya Seredkin
Kostya Seredkin

Design leader. Self-taught. Ships work teams are proud of

I lead product design at Kuper — one of Russia's largest e-grocery platforms. Self-taught, 6 years in design, 2+ of them leading teams. I build the conditions where designers do the best work of their careers.

Looking for my next role

Currently

I lead a team of 7, responsible for the full B2C and B2B customer experience across mobile, PWA and web at Kuper — one of Russia's largest e-grocery platforms.

360+ cities 65M+ annual orders $2.2B+ GMV
As of 2024 · public data

Selected work

Case 01 · visual coming soon
Case 01

Rebuilding in Crisis

When half the company was laid off, the design team didn't just survive — it came out stronger.

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Kuper interface across surfaces
Case 02

One Interface, Every Surface

A concept we made for fun became the foundation of a new product strategy.

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Case 03 · visual coming soon
Case 03

Design Strategy

A strategy I wrote to think one level above my role — and to give the team a shared foundation for decisions.

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Case 04 · visual coming soon
Case 04

Growing People

The best thing I can do as a leader is make myself unnecessary.

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About me

Self-taught. Seven years in China. A DJ on weekends. And a specific way of thinking about design leadership.

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Leadership

Design leadership isn't about reviewing screens. It's about building a team that doesn't need you to.

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Testimonials

Kostya rebuilt how the design team operated during one of the harder periods the company went through. He didn't wait to be told what to do — he figured out what was needed and did it. The team came out of that period more organised and more capable than before.
Nastya Dymchuk · Senior Product Designer @ Kuper

More on the way. Worked with me? Add yours →


Contacts

If you're looking for a design leader — or just want to talk about product, teams, or how things get built — I'm easy to reach.