Rebuilding in Crisis
When half the company was laid off, the design team didn't just survive — it came out stronger.
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I lead product design at Kuper — one of Russia's largest e-grocery platforms. Self-taught, 6 years in design, 2+ of them leading teams. I build the conditions where designers do the best work of their careers.
Looking for my next roleI lead a team of 7, responsible for the full B2C and B2B customer experience across mobile, PWA and web at Kuper — one of Russia's largest e-grocery platforms.
When half the company was laid off, the design team didn't just survive — it came out stronger.
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A concept we made for fun became the foundation of a new product strategy.
Read caseA strategy I wrote to think one level above my role — and to give the team a shared foundation for decisions.
Read caseKostya rebuilt how the design team operated during one of the harder periods the company went through. He didn't wait to be told what to do — he figured out what was needed and did it. The team came out of that period more organised and more capable than before.
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If you're looking for a design leader — or just want to talk about product, teams, or how things get built — I'm easy to reach.